About me

In my professional and private life, I love to define high value through simplicity. That is why I bring a creative mind in projects and believes in the synergy between business and user needs.


Since my childhood I’ve been interested in experiencing the world around me. Started this early by fiddling with TV-remotes as a child, trying to know how this majestic device works. To learning new programming languages to better understand the how products and applications around us work.

From trying to reverse engineer the design process of a new “fancy” product to attending craft workshops or experiencing “this new thing” from a random tech company. I spend a lot of my time in trying to understand how different man made products work.
The products I daily use I try to judge on how well these fit relatively to and in my life. By doing this I try to distinct the products that are adding nothing to my quality of life from the products that do.

As designer I try to implement this judgment by viewing my design direction/proposition relatively to its proposed context. This makes why I really value the ability to experience my prototypes.
In order to fully experience the proposed concept I try to build my prototypes to achievable but high standards of detail. Knowing how many things in our environment work and are built will help a great deal in achieving these details.

Vision (on design)

We live in an exciting age in which advanced and complex technologies have grown to serve the consumer market. This triggers our western society to adapt and implement these advanced and complex technologies in its social, cultural and economical structures. Our dynamically changing society is getting increasingly more interwoven with these advanced technologies, enabling designers and developers to contribute to society through innovation.

However, in my experience causes this our western society into demanding us to adapting and accepting increasingly more complex and complicated (technological) products. And I observe that people are getting confused through the abundance and complexity of many of these advanced technological products, which are created often as a technology push from the industry.

This makes me feel that we should not only design intelligent products by just giving shape to advanced and complex technologies as a product to be introduced in the consumer market. I believe that we need to design the inscriptions of our designs to bridge the mediating role(s) (Verbeek, 2006) that these advanced and complex technologies have to offer with the context of use of our designs.
So as designer I want to unwrap this complexity that often is combined with technology to its core, which enables me to understand the potential mediating roles of different technologies in our western society. In my work I will rewrap this gained knowledge into a product that is comprehensible to the people in our society and ts the context of use.
Therefor I believe that we, as designers (and developers) need to understand and experience how our society with its individual people are interwoven with these advanced technologies through its social, cultural and economical structures. By removing this “complexity” barrier by bridging the mediating role(s) of intelligent products I want to enable people to integrate intelligent products in a more meaningful way into their lives.